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How ChatGPT picks who to recommend (and why most local businesses don't get named)
The five signals we check first when ChatGPT, Perplexity and AI Overviews leave a local business out, and how to fix them.
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Field notes.How AI picks who to recommend.
Notes on how Google and ChatGPT choose which firms to name, and what you can do about it.
How a Canadian firm gets recommended by ChatGPT
On Oct 1, 2026 we asked ChatGPT and Perplexity 38 buyer questions. Their answers cited directories like Semrush and Clutch, not agency websites.
What a law firm website costs, and what the price should cover
Our law firm website is $5,000 once, fixed price, for up to 15 pages, with a page per practice area written within Law Society of Ontario rules.
What local SEO costs per month in Canada
Local SEO from us is $750 a month for your Google Business Profile, or $1,500 a month with local pages, citations and technical SEO. What each includes.
How to redesign a website without losing your rankings
Map every page, redirect every old address in one permanent hop, rebuild each page with more to read, switch over in one move, then watch Search Console.
The JSON-LD schema every local business should ship this week
Copy-paste JSON-LD templates for HVAC firms, plumbers, dentists, law firms and real estate agents, tuned for AI citation.
Why AI citations compound — and why month 1 looks like nothing's happening
AI citations follow an S-curve: month 1 looks flat because models refresh their crawl every 4 to 8 weeks, then mentions climb from day 45 to day 90.
Why Reddit is the new moat for AI visibility
Reddit threads show up in ChatGPT answers far more than blog posts do, and almost no Canadian trades business is there. Here is why that gap is your opening.
The three prompts every trades business must win
The three ChatGPT prompts every local service business should win first: the emergency, cost-comparison and local-authority searches that lead to phone calls.
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