A crane company's site built around booking a lift.
CP Crane rents boom trucks, self-erecting tower cranes and mobile cranes, with certified operators. The old site was a site-builder page with stock photos and one long paragraph, fixed at 1,024 pixels wide, so it never fit a phone. A website project on its own, with no ongoing program.
For firms doing $1M+ a yearSee pricing807-788-1015
Before and after.
Same address, two sites.
Before: the old site. After: the site that is live now.
What changed.
Built for the truck cab.
A contractor books a lift from a truck cab, and the site has to work there.
Structure
A page for each crane type.
Boom trucks, self-erecting tower cranes and mobile cranes each have their own page, and one service-areas page covers every city they dispatch to.
Phone-first
The 24/7 line is one tap from every screen.
Contractors book from a truck cab, so the site is built for a phone first.
Wiring
Analytics, Search Console, structured data.
LocalBusiness data with the dispatch line and service area.
3
crane types, each with its own page.
cpcrane.com/sitemap.xml, checked 29 September 2026August 2026
built and launched.
Launch date