Work / CP Crane
A crane company's site built around booking a lift.
CP Crane rents boom trucks, self-erecting tower cranes and mobile cranes, with certified operators, from five Ontario locations. The old site was a site-builder page fixed at 1,024 pixels wide, so it never fit a phone, with stock photos and one long paragraph. A website project on its own, with no ongoing program.
Before and after.Drag the handle.
Left: the old site. Right: the site that is live now.
BeforeAfter
What changed.Three decisions, not a redesign.
The look mattered less than the structure. A contractor books a lift from a truck cab, and needs the site to work there.
Structure
A page for each crane, a page for each location.
Boom trucks, self-erecting tower cranes, mobile cranes and operators for hire each on their own page, and a page for each of the five locations from London to Toronto.
Phone-first
The 24/7 line is one tap from every screen.
Contractors book from a truck cab. The number and the quote form are reachable without scrolling on any phone.
Wiring
Analytics, Search Console, structured data.
LocalBusiness data per location, so each yard can be found on its own.
0
locations, each with its own page.
Site inventory, August 2026Phone-first
the 24/7 line is one tap from every screen.
Mobile verification, August 2026August 2026
built and launched.
Launch date
