A criminal lawyer's site that a machine can finally read.
Robb MacDonald defends criminal cases in Toronto. Website design and development first, then a separate monthly program.
For firms doing $1M+ a yearSee pricing807-788-1015
Before and after.
Same address, two sites.
Before: the old site, from an archived copy (15 March 2026). After: the site that is live now. See the archived copy
What changed.
Structure first, then the look.
The look mattered less than the structure. A search engine and an AI assistant both need a page per question, and real words on it.
Structure
One page per practice area, one per city.
Assault, DUI, drug offences and the rest each have their own page, and so does each city he serves.
Proof
Results, media, testimonials.
Cases with outcomes, press appearances, and client words, each on a page an assistant can cite rather than a slider it skips.
Wiring
Analytics and Search Console from day one.
Structured data on every page and measurement in place, so the monthly program had something to stand on.
82
pages in the sitemap today (checked 29 September 2026).
lawintoronto.com/sitemap.xmlAugust 2026
built and launched.
Launch dateOngoing
search and content work on a separate monthly agreement.
Monthly program