A renovation brand, and a site with a page for every job.
Yarex renovates kitchens, bathrooms, basements, condos and whole homes from Etobicoke, and handles emergency restoration after water damage or fire. We designed the brand and built the site: a website project with no ongoing program.
For firms doing $1M+ a yearSee pricing807-788-1015
As it is now.
What we built.
A brand, then a structure to hang it on.
Two jobs in one project. The identity had to hold up on a truck door and a phone screen. The site had to give a search engine and an assistant something specific to quote, and give a homeowner a short way to ask for an estimate.
Brand
A wordmark, a type system, and one line to lead with.
Gold on black, with one line to lead: Built beyond the surface. The home page backs it up with a second: what is behind the wall matters as much as what is in front of it.
Structure
A page per service. A page per city.
The services run from kitchen and basement work to fire restoration and mould remediation. Four renovation cost guides and seven finished projects sit alongside them, and a six-step form asks what the job is before it asks for a name.
Readability
Marked up for search engines, and open to AI crawlers.
Business, service, breadcrumb, article and FAQ data on the pages that warrant it, so an assistant reads a structured answer rather than guessing. The robots file names GPTBot, ClaudeBot and PerplexityBot, among others, and lets them in.
11
cities across the GTA, each with a page of its own.
Live sitemap, 29 September 202612
services, each with a page of its own.
Live /services page and sitemap, 29 September 202645
pages live, all of them listed in the sitemap and reachable from the site.
Sitemap (sitemap-0.xml), 29 September 2026