Most owners ask about price first, which is fair. Ours is published, and the rest of the cost of a law firm website comes down to a few things that apply whoever builds it.

Our price

A law firm website from us is the Website build. It costs $5,000 once, fixed price, covers up to 15 pages, and is paid half to start and half at launch. We agree the page list before work begins, so the price doesn't move halfway through. Prices are in Canadian dollars, before tax.

The price covers:

  • Up to 15 pages, written and built for you.
  • A separate page for each practice area, so each one answers the question a client types.
  • Copy written within the Law Society of Ontario's marketing rules.
  • Setup for Google and AI search from day one: structured data, a sitemap and Search Console.
  • Pages that load fast on a phone and make it easy to call.
  • The site, the domain and the content, all owned by you.

If the firm needs more than 15 pages, we quote the extra pages one by one before work starts. The website build page has the full scope.

What drives the cost of a law firm website

Quotes for law firm sites vary a lot. Most of the difference comes down to three things.

How many pages

Each page has to be planned, written, built and checked. A five-page brochure site costs less than one with a page for every practice area, but it gives Google a single page to rank for everything you do. A family lawyer who also does wills and real estate closings needs three pages, not one page with three headings.

Who writes the words

Plenty of quotes cover the design and leave the writing to you. The writing is the slow part. For a law firm it's also the risky part, because the Law Society regulates what you can say. Ask whether the price covers the words on every page or just the layout.

How much each practice area needs

A practice area page needs its own facts: which courts you appear in, the process a client goes through, the questions people ask before they call. That means research for every page, and it's the part a cheap template leaves out.

The Law Society's rules shape the copy

Two rules affect nearly every law firm page we write. Rule 4.2-1 says marketing has to be demonstrably true, accurate and verifiable, and can't be misleading, confusing or deceptive. Rule 4.3-1 says a lawyer can't advertise as a specialist unless the Law Society has certified them as one.

That rules out "best criminal lawyer in Toronto," and "family law specialist" too unless you hold the certification. We write claims a reader can check instead, like the courts you appear in, your years in practice and your published results. Our law firm websites page explains how we handle this.

An example: Robb MacDonald Criminal Defence

Robb MacDonald practises criminal defence in Toronto. His new site has a page for each practice area and each city he serves, and it has been live since August 2026. Search Console shows his daily clicks roughly doubled between August and mid-September 2026, five weeks after launch.

Do you need a new site at all?

Not always. If your current site is sound, you could start with Get found locally, which manages your Google Business Profile for $750 a month. If your site is one long page, or it breaks on a phone, the website comes first. If you already have a site that brings in traffic, read how to redesign without losing your rankings and our website redesign page before you replace it.

The free visibility check will tell you which applies. It shows which firms ChatGPT and Google name for your practice area and city, and Aroon emails you the report, usually the same business day. You can also see all three plans side by side on pricing, or read what local SEO costs per month.

Questions owners ask

How much does a law firm website cost with Locally Visible?

$5,000 once, fixed price, for up to 15 pages. Half is paid to start and half at launch. Prices are in Canadian dollars, before tax.

Who owns the website when it's done?

You do. You own the site, the domain and the content from launch, whatever plan you are on.

Can our website say we are the best, or that we are specialists?

Only if it can be proven. Rule 4.2-1 requires marketing to be demonstrably true, accurate and verifiable, and Rule 4.3-1 reserves "specialist" for lawyers the Law Society has certified. We write claims that can be checked instead.

What if we need more than 15 pages?

We quote the extra pages one by one before work starts, so you know the full price before we begin.