Law firms · Canada

Lawyer SEO and law firm website design.

Law firm websites that Google can index and AI assistants can quote. People choose a lawyer after reading. They search the charge or the problem, compare two or three firms, and more and more of them ask ChatGPT who to call. We build law firm websites with a page for every practice area, written within the Law Society's marketing rules, so each one can be found and quoted.

  • See which firms ChatGPT names for your practice area and city
  • Reviewed by Aroon, emailed to you. No sales call.
Get your free visibility checkGet a free check

For law firms doing $1M+ a yearSee pricing807-788-1015

Call 807-788-1015 or email aroon@locallyvisible.ca with your business name and city, and we will run your free check by hand.

$5,000once, fixed price · Website build
$1,500a month · SEO + AI Visibility
WeeklyRankings, AI answers and your Google profile
1 personYou deal with Aroon, who does the work
The problem

Where law firms lose the client before the first call.

Real ChatGPT answers, word for word, with the city and date under each. Your free check shows you the same list for your city.

  • One long page covers every practice area, so no single page answers the question someone typed.
  • Lawyer bios are a line and a photo, with no year of call, courts or areas of practice.
  • Words like "specialist" or "best" that the Law Society's rules do not allow.
AssistantLocal search

YouWho is the best family lawyer in Toronto, Ontario?

  1. 01Epstein Cole LLP
  2. 02McCarthy Hansen & Company LLP
  3. 03Thomson Rogers LLP
  4. 04MacDonald & Partners LLP
  5. 05Torkin Manes LLP

Asked from Toronto on 29 September 2026 · ChatGPT with web search. Names exactly as given.

Is your law firm on the list for your city? Get a free check

What we do

What we do for law firms.

People search "best family lawyer near me" and call the first names they see. Be one of them.

A lawyer's hands marking up a printed document next to a laptop
Rules we write within

Rule 4.2-1: a lawyer may market legal services only if the marketing is demonstrably true, accurate and verifiable, and not misleading, confusing or deceptive. lso.ca

Rule 4.3-1: a lawyer shall not advertise as a specialist in a specified field unless the Law Society has certified them as one. lso.ca

Other provinces’ law societies have similar rules. We check yours.

How it works

One build. Then two jobs every week and two every month.

  1. Build or fix the website

    A fast site of up to 15 pages, written so Google and AI tools understand what you do and where.

    Once
  2. Tracking

    We check where you rank and whether ChatGPT and Google's AI name you when someone asks "Who is the best family lawyer in Toronto, Ontario?"

    Every week
  3. Google Business Profile

    Posts, photos, replies to reviews, and services kept current, so you show in the map pack.

    Every week
  4. Site changes

    Fixes Google reports on your site, new pages, and articles that answer the questions your clients ask.

    Every month
  5. Report and call

    A written report of what changed and what comes next, then a call to talk it through.

    Every month
Pricing

Three ways in.

Get found locally
$750 a month
Three-month minimumBilled monthly

Your website is fine. You just don't show up in the map pack.

  • Google Business Profile, managed every week
  • Reviews and listing updates handled
  • Map-pack rankings tracked weekly
  • A written report and a call every month

In this plan: Google Business Profile management

Start with a free check
A good place to startWebsite build
$5,000 once, fixed price
Up to 15 pagesHalf to start, half at launch

Your website is holding you back and needs rebuilding properly.

  • Up to 15 pages, written and built for you
  • Set up for Google and AI search from day one
  • Fast on phones, easy to call from
  • You own the site, the domain and the content

In this plan: Website design & development, Website redesign, Technical SEO

Start with a free check
SEO + AI Visibility
$1,500 a month
Six-month minimumBilled monthly

You want to be the law firm Google and ChatGPT recommend in your city.

  • Everything in Get found locally
  • Local SEO: listings, local pages and citations
  • AI search: ChatGPT, AI Overviews, Perplexity
  • Rankings and AI answers tracked weekly
  • Technical SEO and new pages every month

In this plan: SEO + AI Visibility, Local SEO, AI search optimization, SEO content

Start with a free check
Best fit: established firms doing $1M+ a year. All prices in CAD, plus tax.
Aroon Maharaj at work
Who you'll work with
"You won't be handed to an account manager. I build your site, I do the weekly work, and I'm the one on the monthly call."
Aroon Maharaj, founder807-788-1015About

We work with law firms in Burlington, Hamilton, Oakville and Toronto. All locations

Questions

Law firms: straight answers.

What does it cost?

A website is $5,000 once, fixed price, up to 15 pages. Get found locally, which manages your Google Business Profile, is $750 a month. SEO + AI Visibility, which adds local SEO and AI search, is $1,500 a month. All prices are in Canadian dollars, plus tax.

Can a law firm website say we are the best?

Not in a way that breaks Rule 4.2-1. The Law Society requires marketing to be demonstrably true, accurate and verifiable, so we write claims that can be checked, such as courts, published results and years in practice, instead of superlatives.

Can we call ourselves specialists?

Only lawyers certified as specialists by the Law Society of Ontario may advertise as specialists (Rule 4.3-1). If you are certified, we say so and name the certification; if not, we describe the practice without the word.

Do we need a new website?

Not always. If your site is sound, start with Get found locally at $750 a month. If it is one long page or breaks on a phone, the website comes first. The free check tells you which.

Can you guarantee ChatGPT will recommend our firm?

No. Nobody can guarantee what an assistant says. We measure it instead: a standing panel of prompts checked every month, with the tool, the date and the result recorded, so you can see whether your firm is moving.

Free visibility check

See who Google and ChatGPT recommend instead of you.

Answer four quick questions. You don't need to call us.

  • Who ChatGPT names for your kind of business in your city
  • Where your website helps and where it hurts
  • What to fix first, in plain English

Rather talk? 807-788-1015

Call 807-788-1015 or email aroon@locallyvisible.ca with your business name and city, and we will run your free check by hand.