Locally Visible

FOR ONTARIO LAW FIRMS

Your reputation.
Your expertise.
A clearer reason
to choose you.

Turn your website into a stronger first impression—and a simpler path to consultation.

A focused 90-day engagement combining your website, search visibility, and the way prospective clients contact your firm.

90-day launch · $9,500 CAD + tax

Get my free firm assessment

No obligation. Your findings by email in two business days.

BUILT AROUND YOUR PRACTICEPROJECT / 01
● ● ●lawintoronto.com
Website built for Robb MacDonald Criminal Defence in Toronto
+

Real work. A Toronto criminal defence practice.
See what changed →

WEBSITE · SEARCH · CONSULTATIONOne focused
90-day launch.

October intake · capacity: 2 firms

Applications close September 30 · 5 p.m. Eastern

$9,500 CAD + tax

THE SPACE BETWEEN REPUTATION AND ENQUIRY

They’ve heard your name.
What happens next?

A prospective client looks you up, compares their options, and decides whether to reach out. Every step should make that decision easier.

01 / BE FOUND

Show up for the work
you want to do.

Give your practice areas clear, useful pages that search engines can index and prospective clients can understand.

02 / BUILD CONFIDENCE

Make your expertise
easy to evaluate.

Bring your experience, people, and approach into focus. Help someone understand why your firm fits their situation.

03 / MAKE CONTACT

Make the next step
feel straightforward.

A clear enquiry path, working forms, and a defined handoff to your team. Attention needs somewhere useful to go.

A REAL FIRM. A REAL BUILD.

Robb MacDonald.
Criminal Defence, Toronto.

Explore the full project ↗
BEFORE A single long page
Robb MacDonald's former website before the rebuild
AFTER Structured around the practice
Rebuilt Robb MacDonald website with clearer practice information and enquiry options

Practice-led structureDedicated pages for services and areas served.

Expertise made visibleA clearer presentation of experience and the firm’s work.

A measurable starting pointAnalytics and Search Console set up at launch.

Website launched August 2026. This example demonstrates our design and implementation work; it does not establish an increase in enquiries or retained clients. Its 87-page scope differs from this 15-page offer.

START WITH YOUR FIRM

See the gaps.
Keep the findings.

Before you decide on a rebuild, get a focused assessment of one practice area in your primary market.

  • Dated screenshots of sampled Google and AI results
  • A comparison with three relevant competitors
  • Three prioritized improvements to visibility or enquiries

A useful starting point, not a complete market study. AI answers vary by prompt, tool, date, and context. We record the method alongside the findings.

Get my free firm assessment ↗
LOCALLY VISIBLE / FIELD NOTESSAMPLE FORMAT

Your firm.
Your market.
Your next three moves.

01
Discovery

Where does your firm appear in the sampled results?

02
Confidence

Can a visitor assess your relevant experience?

03
Contact

How easy is it to request a consultation?

Prepared for your practice. Explained in plain English.

THE LAW FIRM VISIBILITY & CONVERSION LAUNCH

One engagement.
A stronger foundation for growth.

Your website, search foundations, and consultation path brought together over 90 days. You work directly with the person doing the work.

01

A website built around your practice

Up to 15 written and designed pages, two consolidated revision rounds, and a mobile-friendly build on your domain. Your firm approves all legal and factual content.

02

A clearer path to consultation

Enquiry forms, routing and acknowledgement, and connection to an existing booking system where suitable. Includes one intake handoff session with your team.

03

Search foundations, put in place

Technical checks, redirects, structured data, Search Console, and relevant business-profile corrections. We build pages to be useful to people and accessible to search systems.

04

Focused visibility work

A documented AI prompt baseline and repeat checks, plus four additional substantive pages or major page improvements during the engagement.

05

Progress you can understand

Reviews at days 30, 60, and 90. Enquiry and consultation measurement where integrations permit. You keep your website, content, domain, and analytics access.

HOW THE 90 DAYS WORK

A clear plan.
Visible progress.

DAYS 01–30

Understand. Write. Build.

Agree the scope, record the baseline, write your pages, and prepare your website and enquiry tracking for launch.

DAYS 31–60

Launch. Observe. Improve.

Review early behaviour, improve priority pages, and check the handoff from website enquiry to your team.

DAYS 61–90

Measure. Refine. Decide.

Complete the agreed visibility work, repeat the assessment, and decide whether ongoing work makes sense.

Search visibility takes time. Ninety days covers implementation and initial measurement, not a guaranteed ranking, AI citation, traffic level, or client volume.

Aroon Maharaj in his office beside an AI coding and website design workspace

DIRECT ACCESS TO THE PERSON DOING THE WORK

“You see the words
before we build.”

I’m Aroon. I run Locally Visible in Burlington, Ontario. I write, design, and build the websites in our portfolio. You work with me from the first assessment to the final review.

We’re limiting the October intake to two firms so I can give each engagement focused attention.

Meet Aroon Maharaj ↗

BEFORE YOU DECIDE

Clear expectations.
From day one.

Is this right for our firm?

This engagement is designed for established Ontario firms, typically with 2–10 lawyers, an outdated website, and capacity for new matters. One decision-maker should be available to consolidate feedback and approve content. Larger sites, custom integrations, or urgent lead-generation needs may need a different scope.

How does the 30-day guarantee work?

Kickoff begins once the scope is agreed, the initial payment is received, and required access and source materials are supplied. The guarantee covers the agreed website and enquiry tracking being ready to launch. Documented client approval delays pause the clock. If a delay within our control causes us to miss the adjusted deadline, we apply a one-time $1,000 credit to your remaining fees. It is a delivery commitment, not a guarantee of marketing results.

What happens after 90 days?

The engagement ends. You keep your website and content. Optional ongoing visibility work is $1,500 CAD per month plus tax, by separate agreement, with no automatic renewal. This pilot has a 90-day term rather than our standard six-month visibility commitment.

What is outside the fixed price?

Advertising spend and campaign management, third-party subscriptions, domain and hosting charges, substantial custom integrations, and work beyond the written page and feature scope. Any additional work is quoted for approval before it begins.

Will you guarantee Google rankings or AI recommendations?

No. Search rankings and AI answers depend on systems we do not control. We commit to the agreed implementation, transparent measurement, and the delivery guarantee above. Buying advertising does not buy an organic AI recommendation.

How are the two onboarding places allocated?

We review each firm for fit. An assessment request does not reserve a place. Acceptance, a signed agreement, and the initial payment do. Applications close September 30, 2026, at 5 p.m. Eastern, or earlier if both places are reserved. We then accept waitlist requests for a future intake. This is a capacity limit, not geographic exclusivity.

What happens to our assessment request?

We use your business details to prepare and email your assessment within two business days. You can choose whether to arrange a review call. There is no newsletter or automated follow-up sequence. Please do not send client names, case details, or confidential legal information.

YOUR NEXT STEP

Find out what
your website
could do better.

Tell us about your firm. We’ll email your assessment within two business days, with three prioritized improvements and an invitation to discuss them.

Free. No obligation. No payment details required.

October intake closes September 30 · 5 p.m. Eastern

We use these details to prepare your assessment and reply. No newsletter or automated follow-up sequence. Privacy policy

Please do not include confidential client information.