Payback calculator
Pick your industry. Tell us what a new customer is worth to you. We'll show you exactly how many new customers it takes each month to pay for itself — and what a year of being found on AI search could add to your bottom line.
About your business
Use one typical job, visit, or contract. If customers come back during the year, use the full year's value.
Most trades and clinics land between 20 and 40. Pick what feels honest for a slow week.
What you'd expect once it's working — usually by month 3. We start you at 10, which is conservative.
What you'd earn · 12 months
How many customers you need to cover $997. We divide $997 by what one new customer earns you. If one customer is worth $3,500, one a month covers the fee. If one customer is worth $200, you need five.
How many people need to contact you. We take the customer number above and divide by your close rate. If you close 3 out of 10 inquiries, you'd need three times as many calls as customers.
Why nothing happens in month 1. New AI-search content takes a few weeks to get indexed and start showing up in answers. Month 1 is setup. Month 2 is a trickle (we assume about 30%). From month 3 onward it runs at full pace. That matches the timeline behind the 90-day guarantee.
The 12-month picture. Every month we calculate: inquiries × close rate × customer value. We add 12 months together and subtract 12 × $997. That's your profit after one year.
What the math doesn't include. The $497 audit (it credits toward your first month), referrals from happy customers, or the bump you get in regular Google search and direct traffic. All three usually push the real number higher than the chart.